Inspirational
Building Relationships with Target Marketing | August 2010
Knowing who and building relationships with your target or ideal client is the key to building success in any business. Mcdonald’s knows that not everyone is their customer, only those wanting quick hot food. There are no waiters, cloth napkins, or wine lists. They spend their marketing dollars targeting their ideal customer, the person who…
Read MoreHappy Independence Day ~ A day to be Greatful for our Freedom
Happy Birthday America! For me Independence Day is day where I stop and think of how truly blessed I am. A day where I am reminded of how grateful I am for the freedom I have and the independence to do the things I want.
Read MoreFollow-Up = Success
Patience may be a virtue, but follow-up and perseverance are a must for the successful business owner and/or the sales professional. Studies show that 52% of sales professionals give up after just 1 rejection. 90% give up after 4 rejections. But that it often takes 8 to 12 interactions for someone to make the decision…
Read MoreListening + Follow-up = Sales
Recently, I was in Daytona Beach looking for a place to call home. I’m a beach bum at heart, and it delights me to say that the perfect house was found, rented, and we’re all moved in. Best of all, it’s just three blocks from the ocean. Surfs Up! We decided to rent and found…
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