Building Relationships with Target Marketing | August 2010

Knowing who and building relationships with your target or ideal client is the key to building success in any business.  Mcdonald’s knows that not everyone is their customer, only those wanting quick hot food.  There are no waiters, cloth napkins, or wine lists.  They spend their marketing dollars targeting their ideal customer, the person who…

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Follow-Up = Success

Patience may be a virtue, but follow-up and perseverance are a must for the successful business owner and/or the sales professional.  Studies show that 52% of sales professionals give up after just 1 rejection.  90% give up after 4 rejections.  But that it often takes 8 to 12 interactions for someone to make the decision…

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Listening + Follow-up = Sales

Recently, I was in Daytona Beach looking for a place to call home.  I’m a beach bum at heart, and it delights me to say that the perfect house was found, rented, and we’re all moved in.  Best of all, it’s just three blocks from the ocean.  Surfs Up! We decided to rent and found…

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