The thought of Lagniappe (pronounced LAN-yap), which means “’to increase; to add’” felt like a great way to start this newsletter edition. The idea of getting something a little extra when making a purchase makes us all smile. It’s like the baker’s dozen. The little extra things, when done well make others feel good about buying from you. For many like me, increasing value or adding something extra when people buy my products or use my team’s services thrills me even more.
Last week I was in New Orleans, which is where the word is most often heard, visiting several real estate offices that asked me to share with them more about our services and how it would provide some Lagniappe to their clients.
I love visiting New Orleans; it’s one of those places you can’t just go and be anonymous, it pulls you in, and pretty soon, you’re on an adventure unlike any place I’ve ever been. There are amazing restaurants, beautiful architecture, interesting people, and parades for so many reasons I can’t even begin to figure out.
Giving Lagniappe is important in satisfying clients you’re working with and getting referrals from them. We’ve all had a bad restaurant experience and told others; likewise, we’ve all had an excellent restaurant experience and told others. Your clients are no different; they are excellent sources of referrals; giving them some Lagniappe is one way to guarantee they will keep coming back and bringing others.
Now it’s your turn to think of ways to provide some Lagniappe to your clients.