Sales and Marketing Archives — Michelle Spalding

Clear as Mud

I recently met with a potential client, who I’ll call “Marissa,” who had booked a discovery session to discuss getting some help marketing for her writing business. She wanted to replace her current income with her writing “job” for something more suited to her. Now let me give you a little back story here; she…

Does your marketing make people feel good?

Many of today’s modern advertising campaigns use tactics that make the viewer of the advertisement feel bad about something they hadn’t thought about until they viewed that advertisement. Once the potential consumer (viewer) is shown what is wrong with him or her or their surroundings, the solution is offered in the form of a product…

Give that which you wish to receive

As a business coach, one of my client’s biggest challenges is growing their businesses while maintaining their authenticity. Sharing their services and products with others without feeling salesy or sleazy. The easiest way to increase business for a heart-centered entrepreneur is by staying connected with those that already know, trust and adore you. Nurturing a…